Design Your Digital

TrafficQuest Privacy Policy

Last Updated: 22 January 2025

Definitions

"TrafficQuest" refers to TrafficQuest.io, and includes all related entities including; Beau & Belle Adventures Pty. Ltd. (Australian ABN 73637366057).

"The Service" includes the use of the TrafficQuest CRM, the TrafficQuest website, and any professional services provided by Beau & Belle Adventures Pty. Ltd. This may also be referred to as "our Service" or "the Services."

"Client data" refers to information submitted or collected by our clients through the Service.

Purpose of this Privacy Policy

We prioritise the protection of your privacy. This Privacy Policy outlines how we collect, use, and process personal and client data in compliance with all relevant state and national legislation, including the Australian Privacy Principles (APP).

TrafficQuest Commitments:

Collect data in alignment with APP standards.

Ensure transparency in data collection processes.

Securely store all data.

Bind employees, agents, and service providers to confidentiality agreements.

Prohibit sharing or selling client data for marketing purposes, except as legally required.

Provide clients access to their data and facilitate corrections if information is incomplete, inaccurate, or outdated.

Explain data collection purposes, usage, and implications of withheld information.

Information We Collect

Data Processed on Behalf of Clients

TrafficQuest enables clients to process data for campaigns, business operations, and marketing purposes. This may include personal details like names, email addresses, addresses, and phone numbers. TRFG acts as a data processor, adhering to client instructions and relevant laws. Clients are responsible for ensuring compliance with legal obligations regarding data transfer and consent.

Personal Information Disclosed to Us

We collect personal information provided voluntarily, such as:

Names, phone numbers, and email addresses.

Mailing and billing addresses.

Job titles and authentication credentials.

Financial information, where necessary.

Sensitive Information

With your consent or as permitted by law, we process sensitive information, including financial data used for payment purposes.

Third-Party Integrations

SwiftFox may connect with third-party services that access data from your environment. Users are responsible for reviewing permissions granted to these integrations.

Publicly Available Information

We collect information from social media interactions and review platforms to improve our services. Such data may remain with us even if removed from the original source.

Information from Social Media Sites and Publicly Available Sources

When you provide feedback or reviews about our Service or engage with us on platforms such as Facebook, X (Twitter), LinkedIn, Instagram, marketplaces, or review sites, we may collect publicly available information, including your profile details. This helps us connect with you, enhance our Service, understand user reactions and issues, and potentially reproduce and share your feedback on our website.

Please note that once collected, this information may remain in our records even if it is deleted from the original platform. Additionally, we may supplement and update this information with data from other publicly available sources or websites.

Device Data

We collect information about the devices you use to access our Services, including computers, phones, tablets, or other devices. This data may include details such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider, mobile carrier, operating system, and system configuration.

Location Data

We collect data regarding your device's location, which may be either precise or approximate. The amount and type of location data collected depend on the settings of your device and the technologies used to access the Services. For instance, we may use GPS or other tools to determine your current location based on your IP address.

Google API

When using information received from Google APIs, we adhere to the Google API Services User Data Policy, including compliance with Limited Use requirements.

Automatically Collected Data

This includes technical details like IP addresses, browser types, device information, and usage patterns, primarily for security and analytics purposes.

Cookies

We use cookies to collect service-related data, including log files and device information, to enhance functionality and improve user experience.

Log and Usage Data

We process your information for:

Account creation and management.

Service delivery and improvement.

Feedback and marketing communications.

Security and fraud prevention.

Trend analysis and campaign effectiveness.

Legal Bases for Processing

We rely on:

Consent: Provided for specific purposes, revocable at any time.

Contractual Obligations: Ensuring services are delivered as agreed.

Legitimate Interests: Balancing business needs with user rights.

Legal Compliance: Fulfilling statutory obligations.

When and with whom may we share your personal information?

Client Data Disclosure

Our employees may access client data as necessary to fulfill their responsibilities and deliver client services effectively.

We may also share client data with:

Contractors with whom we have a commercial relationship, for purposes directly related to the services we provide.

Other organizations, with the client’s explicit consent, for authorized purposes.

Unless otherwise stated, we will only disclose client data as required by law or as permitted under the Privacy Act.

Third-Party Vendors and Service Providers

We may share your data with third-party vendors, contractors, and agents who perform services on our behalf and require access to your information to do their work. These third parties include: ad networks, affiliate marketing programs, AI platforms, cloud computing services, communication tools, data analytics providers, data storage services, financial tools, government entities, order fulfillment providers, payment processors, performance monitoring tools, product design tools, retargeting platforms, sales and marketing tools, social networks, testing tools, user account services, website hosting providers.

Business Transfers

In the event of a merger, sale, financing, or acquisition, we may share or transfer your personal information as part of the business transaction.

Google Maps Platform APIs

We may share information with Google Maps APIs to enhance location-based services. Users can revoke consent by contacting us at the provided details.

Affiliates

We may share data with affiliates, requiring them to honor this Privacy Policy.

Use of Cookies and Tracking Technologies

We use cookies and similar technologies to enhance functionality, ensure security, and improve user experiences. Third parties may also use tracking technologies for analytics and advertising purposes.

Google Analytics We utilize Google Analytics for tracking and reporting. You can opt out via Google’s opt-out tool or other industry-standard opt-out mechanisms.

AI-Driven Products

Use of AI Technologies We provide AI-powered services through third-party providers like OpenAI. These tools are governed by this Privacy Policy and our OpenAI Use Policy. Any personal data processed through AI tools is safeguarded in compliance with privacy regulations.

Data Retention and Destruction

We retain client data only for as long as necessary to meet the stated purpose or legal requirements. Once the purpose expires, we securely delete or anonymize the data. Exceptions include legal requirements or operational needs, such as software support.

Data Security

We employ technical and organizational safeguards to protect personal information against unauthorized access, modification, or loss. These measures include:

Staff training on privacy protocols.

Access controls limiting data access to authorized personnel.

Audit trails for sensitive data access.

Secure data storage and transmission.

While we strive to protect your data, no system is entirely secure. Access to our services is at your own risk.

Data Breach Procedures

In case of a data breach, we will notify the Office of the Australian Information Commissioner (OAIC) as required by law. Employees must report breaches to the CEO immediately for proper action. Breaches may result in disciplinary measures for those responsible.

Information from Minors

We do not knowingly collect or market data to individuals under 18. If such data is discovered, it will be promptly deleted. Contact us if you believe we’ve collected information from minors.

Privacy Rights

Depending on your location, you may have the right to:

Access or rectify your personal data.

Restrict processing or request deletion of your data.

Object to data processing or automated decision-making.

Withdrawing Consent You can withdraw consent for data processing at any time by contacting us. Note that this may not affect data processed before withdrawal or under other legal grounds.

Opting Out of Marketing Communications Unsubscribe from marketing emails by clicking the link in the email or contacting us directly. Service-related communications will still be sent as needed.

Regional Privacy Rights

Our data practices comply with the Australian Privacy Act 1988 and New Zealand Privacy Act 2020. You may request access to or correction of your data. Complaints can be lodged with the relevant privacy authority.

Updates to This Policy

We may update this Privacy Policy periodically. Changes will be indicated by an updated revision date. Material changes may be communicated directly to you.

Reviewing, Updating, or Deleting Data

Request access, updates, or deletion of your data by contacting us at the email address below.

Contact Information

If you have questions or concerns, reach out to us at:

TrafficQuest - [email protected]